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Seroogy's Newest Location
About Us

The Seroogy family began making chocolates 111 years ago in De Pere, Wisconsin.

Three generations later, we are still producing fine confections in small batches from the highest quality ingredients, using the recipes and methods handed down from our Grandpa Joe and Uncle Sol.

Our chocolates are the perfect gift for your family, friends, customers and employees at any time, especially during the holiday season.

Seroogy's Signature Coffee© is roasted in small quantities at our shop, ensuring that you will always have fresh coffee--whole beans or ground.

We will include your personal message with each gift you purchase at no additional charge. Remember to order for your own entertaining and treat yourself, too.

Your selections will be sent directly from our own facilities, where we make chocolates and roast coffee daily. Nothing passes through a distributor or is warehoused on its way to you.

Whether you are a first time shopper or are a longstanding customer, we appreciate your business and look forward to serving you.

Whenever you are travelling in Northeast Wisconsin, please stop at our store. You can sample your favorite chocolate and freshly brewed coffee is waiting for you.

Jim & Joe Seroogy
Seroogy's Legacy

Brothers Joe, Jim and Sol Seroogy began making fine chocolate candies in De Pere, Wisconsin, in 1899.

The current Jim and Joe Seroogy, also brothers, have owned and operated the family business since 1980.

Seroogy's Chocolates continues its commitment to the best ingredients, traditional candy making methods and old world customer service.

Even as the company has added more products and integrated new world technology into the business, Seroogy's recipes, quality and dedication to its customers have not changed in the past 106 years.

"Homemade, hand dipped chocolates of the highest caliber are our legacy and our future. We appreciate your business and look forward to serving you again."

Jim and Joe Seroogy
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